Professional experience

Visual Designer
PokerStars Casino / Dublin, Ireland  / August 2023- Present

Designing over 2000+ high-impact promotional assets and game thumbnails for exclusive slot releases, maintaining brand consistency across desktop and mobile platforms. 
Collaborated with cross-functional teams including Casino Product, Marketing, Games Operations, and other groups within the Gaming Tribe to create visually engaging content aligned with campaign goals and regional market needs, supporting launches in 10+ global markets.
Co-leading a major content refresh, redesigning 8,000+ game assets in under 3 months, meeting tight deadlines and eliminating the need for freelance outsourcing. 
Playing a key role in boosting player engagement by enhancing the visual appeal of seasonal campaigns and exclusive game launches like Book of Dead, Chicken, Blast, Big Bass, Gold Blitz among others, contributing to a 15% increase in user retention across key titles. 

Graphic Designer
No-H2O / Dublin, Ireland / October 2016 - June 2023

 
Designed retail and e-commerce packaging featured in Walmart and local Dublin stores, and created brand assets for Amazon listings, Shopify store, and the NoH2O.ie website, enhancing product visibility across multiple platforms. 
Developed UX/UI for the company’s mobile app and maintained brand consistency by producing over 100+ digital and print materials, including social media ads, signage, flyers, and tradeshow collateral (https://www.noh2o.ie/) 
Led the full design lifecycle from briefing to supplier coordination resulting in on-time delivery of 30+ packaging and print projects, reducing production errors by 20% and improving turnaround times.
 
Stefydesign | Freelancer 

Dublin, USA, LatinAmerica / January 2010 - 2023

 
Designed over 150+ graphic assets including gift vouchers, year planners, agriculture magazines, business cards, menus, brochures, logos, and social media visuals for Facebook and Instagram, consistently meeting client deadlines and specifications. 
Led end-to-end design and development of 3 custom websites using Wix and Squarespace for businesses including Petite Tulip Boutique (jewelry), a Florida-based wood shop, and Mint Leaf Bar/Restaurant, boosting online visibility and customer engagement. 
Built and branded the Type One Fitness website on Squarespace, delivering a cohesive brand identity through logo, stationery, and web design, contributing to a 30% increase in client inquiries within the first quarter. 

Graphic Designer 
30MHz / Amsterdam  / Sep 2014 - May 2016
​
As a Graphic Designer, I created floor moths in collaboration with other team members to make the svg functional unit for the dashboard of 30MHz, designed posters, banners, Facebook and Twitter covers, business cards and the brand book for the company, and collaborated in the user experience of the company product.

Social Media Manager 
Mi Reina Grafica / Venezuela / Feb 2013- May 2014 
 
Working as a Social Media Manager, I planned, implemented, managed and monitored company's Social Media strategy to increase brand awareness, improve Marketing efforts and increase sales.
 
Senior Graphic Designer 
GMV Trade Marketing / Venezuela / Sept 2010 - Jan 2014
 
During this time, I successfully created point of sale and sales force pices for various clients, including General Mills Foods International (Underworld Deviled Ham, Green Giant, Old El Paso, Pillsbury, Betty Crocker, Frescarini and Nature Valley), Lacteos Optimus, PepsiCo (Jack's, Doritos), DPA Venezuela, and Takeda Pharmaceutical Company, among others. I also led two junior designers and created packaging, logos and promotions.