PokerStars Casino
Digital Content
Icon Factory – PokerStars Casino
About:
As part of a cross-functional design team, I contributed to the large-scale visual refresh of PokerStars Casino’s game library. The goal was to modernize and unify the look of over 8,000+ slot and table game icons across multiple markets and platforms ensuring a consistent, premium visual identity that matched the brand’s evolving tone.
Visuals:
The project involved developing scalable templates and visual guidelines for slot icons, thumbnails, and mobile assets. Each icon needed to maintain individuality while fitting within a global design system. This required close collaboration between designers, marketing teams, and localization specialists.
Responsibilities:
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Created high-impact icon designs and template variations for key titles
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Helped optimize icon layouts for both desktop and mobile platforms
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Collaborated with product, marketing, and localization teams to align on regional standards
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Contributed to establishing a repeatable “Icon Factory” process that streamlined production
Slotlist – PokerStars Casino Sub-Brand
About:
Slotlist is a new PokerStars Casino sub-brand designed to elevate monthly game launches with the excitement and anticipation of movie premieres. The goal was to position PokerStars as the “HBO of online gaming” a curated, high-quality platform that focuses on premium, story-driven releases instead of mass-content drops. Each month, Slotlist highlights exclusive titles through buzz-worthy campaigns, licensing of major gaming IPs, and creative assets that appeal to digital-first, socially engaged players.
Visuals:
I supported the CRM and commercial teams by designing promotional banners, CRM visuals, and in-app creative assets that brought the Slotlist concept to life. Each piece needed to reflect the featured game’s personality while remaining aligned with PokerStars’ sleek, cinematic brand tone.
Responsibilities:
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Conceptualized and designed CRM banners and promo visuals for monthly Slotlist campaigns.
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Adapted designs for multiple formats (desktop, mobile, and app).
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Collaborated with the CRM, content, and commercial teams to ensure consistent visual language across all touchpoints.
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Background takeover design
Learnings:
This project deepened my understanding of visual storytelling for player engagement balancing brand consistency with each game’s unique theme. I learned how strategic design choices within CRM channels can increase retention and excitement while strengthening overall brand presence.
Supplier Zones – Commercial Collaboration
About:
Supplier Zones is a PokerStars Casino initiative built to strengthen relationships with key game providers through branded landing pages and co-marketing campaigns. These collaborations spotlight top-performing partners such as Pragmatic Play, Play’n GO, and NetEnt by aligning their visual identity with PokerStars’ premium look and feel. The goal was to create dedicated commercial spaces that promote exclusive titles, boost engagement, and reinforce PokerStars’ position as a trusted, innovative casino brand.
Visuals:
I developed hero banners, feature graphics, and partner-specific promotional visuals that captured each supplier’s brand personality while maintaining PokerStars’ cohesive aesthetic. The visual direction focused on clarity, energy, and brand balance ensuring every collaboration felt both distinct and recognizably part of the PokerStars ecosystem.
Responsibilities:
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Designed visual assets for commercial supplier partnerships and promotional pages.
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Created multi-format banners for CRM, web, and in-app use.
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Ensured visual alignment between partner brands and PokerStars’ tone of voice.
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Worked closely with the commercial, marketing, and content teams to deliver adaptable campaign visuals that met performance goals and legal brand requirements.
Learnings:
This project taught me how to balance collaboration and brand integrity merging multiple visual identities into one seamless experience. It also reinforced the importance of maintaining flexibility in design systems to support rapid campaign rollouts and multi-stakeholder approvals across global markets.
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Seasonal Backgrounds & Game of the Week (GOTW)
About:
The Seasonal Backgrounds and Game of the Week (GOTW) initiatives were designed to keep PokerStars Casino visually fresh and engaging year-round. Each week, GOTW highlights a featured slot title with unique creative treatments that reflect the game’s theme and tone, while the seasonal backgrounds such as Christmas and Halloween; transforming the overall casino environment to match festive moments. Together, these visuals help reinforce PokerStars’ identity as an entertaining, ever-evolving brand that responds dynamically to players’ moods and events.
Visuals:
I created custom backdrops, banners, and featured visuals for multiple GOTW campaigns and seasonal events. The designs blended each game’s personality with PokerStars’ refined aesthetic balancing excitement, clarity, and brand consistency.
Responsibilities:
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Designed weekly GOTW banners and hero visuals for in-app, web, and CRM use.
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Produced seasonal background sets and festive adaptations of the PokerStars interface.
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Collaborated with content and marketing teams to ensure timely rollout of each creative theme.
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Maintained a cohesive brand experience across all global markets while exploring playful visual storytelling.