No-H2O – Building a Brand from App to Ad Campaigns
The Challenge
No-H2O was launching a first-of-its-kind on-demand car wash app bringing waterless detailing to users’ driveways.
They needed a full visual identity and a consistent design system across:
🚗 The app
🛒 Their eCommerce platform for franchisees
🌍 Their car wash booking website
📱 Social and digital marketing campaigns
🛠️ Amazon product listings
My Role
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As the lead in-house designer, I:
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Designed the No-H2O logo and mobile app UI
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Collaborated with developers to bring the app visuals to life
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Created 100+ branded assets for social media, flyers, and event materials
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Built the eCommerce site for franchisees and customers to shop No-H2O products
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Designed the booking website for customers to easily schedule car washes
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Produced optimized Amazon product visuals and listings to boost online sales
What I learned
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How to build a brand system that works across multiple digital channels
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The power of close collaboration with developers for seamless UI execution
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That thoughtful design can directly impact usability, adoption, and user trust
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End-to-end design thinking from brand creation to multi-platform rollout
My Mission
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Develop a visual identity that captured the innovation and eco-friendliness of No-H2O
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Design intuitive, user-friendly app screens in close collaboration with developers
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Create engaging visuals for social campaigns, ads, and digital storefronts
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Build a seamless experience across web, mobile, and e-commerce platforms
The Results
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The app launched with a clean, user-friendly interface and consistent brand identity
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A multi-platform eCommerce experience increased product access for franchisees & consumers
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A unified visual system amplified social campaigns and helped drive user adoption
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All platforms felt connected from booking a wash to browsing a product
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