Leon General Hardwoods – Web Presence & Social Media Strategy
Problem
Leon General Hardwoods is a family-run woodworking shop with decades of experience, exceptional craftsmanship, and a loyal client base but they had no digital footprint to showcase their stunning work.
Potential customers were unaware of their capabilities, and the business was missing out on new leads from online searches and social discovery.
The Solution
I designed and launched a custom website for Leon General Hardwoods that features:
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A clean, structured layout showcasing their one-of-a-kind woodworking projects
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High-quality images of real work and behind-the-scenes craftsmanship
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SEO-friendly About, Projects, Services, and Contact sections
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Google Maps integration for easy visits
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A connected Instagram strategy featuring finished work, team photos, and the shop’s lovable dogs which helped create authenticity and boost engagement
Learnings
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Great craftsmanship deserves great storytelling and visual presentation matters
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Consistency between website and social builds credibility
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People love seeing real teams and real work authenticity drives connection
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Simple UX and clean design can open doors for traditional businesses in digital spaces
Goal
To design a visually compelling, informative website that reflects the brand’s values and craftsmanship and to use this platform to:
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Showcase past projects and services
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Improve credibility and trust
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Generate inbound leads
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Create content that could be repurposed for Instagram & social media growth
Conclusion
Since launching the new site and social strategy:
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Leon General Hardwoods saw a notable increase in direct inquiries and client calls
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Many new customers found the company through the website or Instagram
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The business now has a digital presence that reflects the warmth, skill, and quality of their work