The Problem

 

Petite Tulip Boutique is a charming, women-led jewelry brand offering playful and meaningful pieces. While their products had strong appeal, they had no digital storefront, no clear brand identity, and no strategy to reach customers online.

This limited their ability to sell, connect with their audience, or compete in the fast-moving jewelry market.

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The Solution

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I developed a full creative rollout that included:

• A custom Wix website with a colorful, feminine visual identity

•  Intuitive store setup with categories (earrings, necklaces, accessories) and secure checkout

• A suite of social media templates for Instagram and seasonal campaigns

•  Taglines, microcopy, and call-to-actions that reflect the brand’s warmth and personality

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What I Learned

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• How to translate a small business founder’s vision into a coherent brand story

• That user-friendly design makes it easier for first-time sellers to gain confidence

• That visual consistency across product photos, social, and site builds immediate trust

• E-commerce success is not just about sales it’s about connection and clarity