Project: Logo & Brand Identity Design

Client Brief: Create a bold, versatile logo for a new Irish activewear label targeting strength, style, and performance.

Year: 2021

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The Problem

 

The client approached me looking for a unique, powerful logo to represent their new fitness brand, Fox 360°.

The identity needed to balance strength and elegance reflecting movement, agility, and empowerment and had to work seamlessly across apparel, digital, and product tags.

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The Solution

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I designed a striking fox icon with strong angular lines and a clean, symmetrical form inspired by agility, awareness, and 360-degree vision. The logo includes:

• A dynamic fox head symbol that feels both modern and timeless

• Clean typography placed vertically for a fashion-forward feel

• A layout optimized for use on tank tops, tags, packaging, and social

• A monochrome palette for versatility across print and textiles

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