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Role: UI/UX Design, Custom Icon Creation, Functional SVG Mapping
Year: 2015
Industry: AgTech / Smart Sensor Platforms
The Goal
30MHz offers smart sensor solutions for agriculture and industry, enabling real-time monitoring of climate, crops, and infrastructure.
Back in 2015, the platform was in its early growth phase and needed a more intuitive way for users to navigate and understand large amounts of sensor data.
The goal was to design a dashboard interface that allowed users to:
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Monitor live sensor data visually, at a glance
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Click through interactive SVG-based maps of their environment (greenhouses, ports, urban farms)
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Filter sensors by type (sound, lux, humidity, occupancy, water, etc.)
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Receive visual alerts and navigate to data history or settings
The Outcome
The updated dashboard helped 30MHz evolve from a tech-heavy sensor backend to a user-friendly platform that growers, warehouse managers, and research teams could understand and act upon.
Users could now interact with live data directly through intuitive visuals improving decision-making and reducing friction across use cases.
The Solution
As part of the cross-functional product team, I contributed to both the UX structure and visual design of the early 30MHz dashboard. My work included:
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Designing a functional SVG unit system that mapped real-world environments (greenhouses, floors, ports) with clickable sensor areas
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Creating custom icon sets to represent various sensor types and alert states
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Designing the login flows, UI cards, sensor info panels, and responsive layouts
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Supporting developers with UI-ready assets, consistent styling, and feedback on dashboard behavior
The SVG system allowed users to:
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See exactly where sensors were placed in physical environments
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View real-time data points within a visual context
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Act quickly based on visual alerts (e.g., sound threshold exceeded, humidity too low)
What I Learned
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How to bridge the gap between raw data and user clarity through smart UI decisions
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That functional SVGs can serve as an incredibly effective spatial interface
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That great UI/UX helps unlock the true value of smart tech in traditional industries like agriculture
