Industry: Jewelry & E-Commerce | Scope: Logo Design, Website, Packaging, Social Media

Platform: Wix + Illustrator  + Photoshop | Year: 2020

 

The Goal

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The client wanted to launch a new jewelry brand that felt elegant, vibrant, and deeply feminine — something that would celebrate self-expression and stand out online.

 

They needed a full visual identity system, including:

•  A distinctive logo design

• A branded e-commerce website using Wix

• Matching packaging and product labels

• A cohesive social media presence with seasonal campaigns

 

The Solution

 

I designed the Petite Tulip Boutique brand with a bold, emotional visual language grounded in florals, curves, and vibrant colors.

Key elements I created:

•  Logo;  A symmetrical floral mark inspired by tulip petals and ornamental jewelry, paired with rounded modern typography

• Color palette;  Bright magenta, orange, and gold tones to reflect positivity and personality

•  Wix website; Built with product sliders, full-page headers, contact forms, and mobile-friendly layouts

•  Packaging; Box and tag mockups featuring the logo in foil-print simulations for elevated unboxing experiences

•  Social templates ; Branded quote cards, new arrival layouts, discount announcements, and thank-you graphics

 

The Result

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• A fully launched eCommerce shop that feels custom and curated

• A recognizable logo that works beautifully across print and digital

• Social visuals that helped boost trust and encourage buyer engagement