Role: Lead Visual Designer

Industry: Food & Beverage, Hospitality, Events

Location: Multi-site (UK, France, Stadiums, Trade Shows)

 

Overview:

​

PizzaSi is a fast-growing Italian food brand known for its premium handcrafted pizza bases and turnkey catering solutions. My role spanned across all touch points of the brand from stadium food outlets and expo booths to digital marketing and print.

 

Scope of Work:

 

• Print & Marketing Collateral: Designed a cohesive set of flyers, brochures, and magazine ads to promote the brand’s catering offers, starter kits, and professional pizza oven bundles. Ensured visual consistency across multilingual formats for UK and EU markets.

• Trade Show Booths & Signage: Created stand mockups, floorplan sketches, and final print-ready visuals for events including SIRHA Lyon, complete with custom backdrop designs, panel layouts, and branded props.

• Food Space Branding (Stadiums): Developed large-format wall wraps, counter vinyls, menu boards, and slogan typography for stadium locations in the UK and France (e.g., “In Pizza We Crust” installations, branded fridge & oven vinyls, pizza menu signage, etc.).

• Pizza Tuk-Tuk Activation: Designed the vehicle branding for the Pizza Tuk-Tuk catering concept, along with promotional flyers and hire pricing guides.

• Social Media Toolkits: Built modular and seasonal Instagram visuals, event promo graphics, and story templates for use across catering, B2B, and brand storytelling channels.

​

Visual Language & Brand Voice:

​

Bold, friendly, and unmistakably Italian. Used high-contrast typography, authentic food photography, and deep reds from the PizzaSi palette. Key messaging included slogans like “In Pizza We Crust” and “Taste Our Delicious Italian Hand-Stretched Pizza.”

 

Tools:

Adobe Illustrator, Photoshop,  print production prep