Role: Lead Graphic & Brand Designer

Industry: Eco-Friendly Car Care, Franchising, B2B & B2C Services

Location: Dublin HQ + Global Franchise Markets (US, EU, MENA)

 

Overview:

No-H2O is an award-winning eco car wash and detailing brand revolutionizing the industry with its waterless technology. I played a key role in shaping its visual identity and supporting its international expansion through a full spectrum of design deliverables from digital platforms to airport tenders and trade shows.

 

Scope of Work:

• Corporate Collateral: Designed brochures, flyers, and pitch decks used in high-profile tenders including Dublin Airport and An Post partnerships. Focused on clean, impactful layouts tailored to government and enterprise audiences.

• Brand Guidelines & Stationery:  Created brand style guides, business cards, letterheads, and corporate templates to ensure brand consistency across all global franchisees.

• Tradeshow Design & Artworks: Designed large-scale booth graphics, banners, roll-ups, and signage for events in the US and EU, including visuals that translated technical services into consumer-friendly messages.

• E-commerce & Booking Platforms: Supported the design and structure of No-H2O’s Shopify store, franchise microsites, and custom booking websites. Created UI layouts, iconography, and conversion-driven visualsaligned with mobile-first principles.

• Packaging & Label Design: Designed product labels, bottle packaging, refill box kits, and instructional graphics, liaising directly with suppliers and printers to ensure print-readiness and compliance.

• Marketing & Franchise Support: Developed email campaigns, promotional graphics, onboarding packs, and digital marketing assets for franchisees across international markets.

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Visual Language & Brand Voice:

Clean, innovative, and tech-forward. Leaned on blues, whites, and eco-greens to represent cleanliness and sustainability. Infused layouts with confidence and clarity, balancing B2B trust with B2C appeal.

 

Tools:

Adobe Illustrator, Photoshop, InDesign, Canva, Figma, Shopify, Google Slides, and direct supplier collaboration for dielines and final print production.