Industry: Health & Fitness

Location: Ireland

Role: Visual Designer - Branding, Web Design.

 

About:

Type 1 Fitness is a personal training brand founded by Keith Egan, dedicated to helping clients achieve their fitness goals through discipline, hard work, and consistency. The client needed a distinctive logo and a modern digital presence that would reflect his professional yet approachable style. My goal was to design a strong, energetic identity that captures the determination of athletic performance while maintaining an inviting, trustworthy feel for new clients.

 

Visuals:

The visual identity combines bold, geometric typography with a dynamic lime green and navy blue color palette, representing vitality and strength. The logo evolved through several design phases from a numeric “1”-centric layout to a unified T1F monogram that works seamlessly across apparel, stationery, and digital use. The website was designed to be clean, responsive, and motivating, featuring class schedules, online bookings, and fitness program highlights.

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Responsibilities:

• Created the logo and complete brand identity system, including color palette, typography, and visual style.

• Designed stationery materials  from business cards to branded apparel and merchandise.

• Developed the Wix website, ensuring smooth user flow, responsive design, and clear calls to action.

• Designed social and digital assets to support online brand visibility and client engagement.

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Learnings:

This project strengthened my ability to translate personal values into visual storytelling designing a brand that embodies motivation and performance while staying human and relatable. I also deepened my skills in brand application across physical and digital touchpoints, ensuring visual coherence from gym floors to online screens.