Industry: Consumer Goods / Food & Automotive

Location: International (Ireland, Venezuela & Europe)

Role: Visual Designer -  Branding, Packaging & Art Direction

 

About:

This collection showcases my packaging design work across food, beverage, and car care brands, blending creativity with functionality. I’ve designed packaging for a diverse range of products from artisan cookies, juices, and yogurts to eco-friendly car wash solutions each tailored to the brand’s unique audience and market positioning. My focus was to craft visually striking packaging that communicates trust, quality, and identity while maintaining strong shelf presence and manufacturability.

 

Visuals:

Projects span from Carabobo’s dairy and juice line and Ginny Bakes cookies to No-H2O’s professional car care range. Each line demanded a distinct approach playful and vibrant for consumer food products, clean and premium for health-focused items, and bold and technical for car wash packaging.

I developed dielines, designed product families, produced 3D renders, and prepared print-ready files while liaising directly with suppliers and print houses.

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Responsibilities:

• Created packaging systems and brand architecture across food, drink, and car care ranges.

• Designed and refined dielines, material specs, and production layouts for accurate printing.

• Collaborated with suppliers and printers to ensure quality control and material consistency.

• Developed 3D mockups, POS displays, and marketing visuals for trade shows and online promotion.

• Ensured brand continuity across packaging, eCommerce, and print materials.

 

Learnings:

Working across such diverse industries taught me how to adapt visual storytelling to different consumer mindsets  from the freshness and emotion of food brands to the precision and performance of automotive care. I deepened my understanding of materials, finishes, and sustainability, balancing aesthetic impact with practicality and cost-effectiveness.